People Behind Your Financial Strategy
We're a small group of finance specialists based in Geelong who believe business plans should actually help you make decisions. Not just sit in a drawer gathering dust.
Built on Real Experience
Started in 2019, mintraveqol grew out of frustration with how disconnected most business planning services felt. Too many consultants handed over generic templates and disappeared.
We wanted something different. Plans that businesses actually use. Advice from people who've seen what works and what doesn't across different industries and market conditions.
Our approach comes from years of working with Australian businesses facing real challenges. Whether you're launching something new or trying to scale what's already working, we focus on the numbers that matter and the strategy that fits your situation.
What Guides Our Work
These aren't just nice words on our website. They're the principles we come back to when making decisions about how we work with clients.
Honest Numbers
We're not here to inflate projections or make unrealistic promises. Financial plans need to be grounded in what's actually achievable for your business, your market, and your resources.
Clear Communication
Finance jargon helps nobody. We explain things in plain terms so you understand not just what the numbers say, but why they matter and what options you have.
Practical Focus
Every recommendation we make needs to be something you can actually implement. Beautiful theory that doesn't work in practice isn't worth the paper it's printed on.
Meet Petra
Petra Reynolds
Lead Financial Strategist
Petra started her career in corporate finance before realizing she preferred working with businesses where she could see the direct impact of good planning. She's spent the last twelve years helping Australian businesses figure out their financial strategy.
What sets Petra apart is her ability to spot the gaps between what a business thinks it needs and what will actually move them forward. She's worked with everything from tech startups to family-owned manufacturing firms, so she's seen most situations before.
Outside of work, Petra spends too much time trying to keep her garden alive and not enough time reading the stack of books on her bedside table. She also makes excellent coffee, which the team appreciates more than they probably say.
How We Actually Work
Every business is different, but our process follows a consistent pattern. It's designed to get us quickly up to speed on your situation while keeping you involved at every step.
Discovery Session
We start with a conversation about where your business is now and where you want it to go. This isn't about presenting a pitch, it's about understanding your specific situation and challenges.
Financial Analysis
We dig into your current numbers, market position, and operational structure. This gives us the foundation to build realistic projections and identify opportunities you might be missing.
Strategy Development
Based on what we've learned, we create a financial plan that addresses your specific goals. This includes multiple scenarios so you can see how different decisions might play out.
Implementation Support
A plan only works if you can actually execute it. We help you set up the systems and processes you need to track progress and adjust as circumstances change.